An NFT Is A Greater Invention Than The Printing Press?

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Gatorade Player Of The Year NFTs

Never trust someone that calls a Gatorade by its actual flavor.

"Hey, man, would you toss me a Frost Glacier Cherry Gatorade?"

"Frost Glacier Cherry? You mean the white one?"

Anyways, Gatorade made news in the NFT world this week with the release of their Player of the Year NFT. For those that don't follow high school sports, this is a big deal. Gatorade gives the prestigious Player of the Year Award to the best men and women in a variety of high school sports. Typically, this award is a physical one, and it's huge. Look at that trophy!

The 2022 winners will receive the trophy and their own 1 of 1 NFT so that their achievement is forever immortalized on the blockchain. You can also buy a 3 pack of the NFTs for $5 to support the Good Sports Charity.

Bravo, Gatorade, we salute you for embracing the future.

An NFT is a Greater Invention than the Printing Press?

The Mint Staff love Twitter threads. We actually get a lot of our news from them, so we hope that's ok with all of you.

We recently saw one from @justwavyj with this killer title:

He got me. Hook, line, and sinker.

The thread was a breakdown of his interview with Josh Rosenthal, a historian with a Ph.D. The two talked about the significance of NFTs and why their tech is similar to the printing press's generation-defining tech.

What were some of his points? →

History is repeating itself. The Renaissance unwound the hierarchical structure and hegemony that defines our world today. Crypto has many similarities to that period, and we're now unwinding from our period of tech aggregation.

Community and technology were disrupted. Ledger Based Accounting: empowered a flourishing of financial fundamentals like debit/credit. Permissionless Communication: the printing press spread ideas that could not be controlled - these were NEW ideas after 1000 years of stasis.

The printing press transformed communication and art. Art was critical to this movement. The art communicated decentralized messages. Even if you couldn't read, you understood the messages represented within the art that were spread outside the ruling class's control.

Most people in the midst of epic changes don't realize it at the time. People notice ripples in the ocean, they don't see the tide below the surface. We see the cat jpeg vs the radical change in how value can be exchanged and ideas can be expressed.

[Via @JustWavyJ's Thread]

This one really made us think, and we hope it makes you think too.

Farmland NFTs

The Mint Staff loves discovering news about new NFT use cases. This past week, we heard about a cool one: an NFT that buys you farmland and gives you yearly dividends.

Hmm, ok, tell me more?

The project is a partnership between Telos and Telland. Telland is "an NFT project that connects 100 digital land parcels with the physical world based on a hectare of land located within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America".

The NFT connects you to local farmers in Peru. By purchasing a $150 NFT, you help them rejuvenate and farm select parts of their land. In return, you receive the following dividends in perpetuity.

• Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price)

• Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price)

• Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards

This idea is pretty sweet if you ask us.

For more information and instructions on how to mint, click here.

Does An NFT Make Sense For My Business?

John here. This is a question I’ve been answering these last few months, and it’s the right question to ask. The short answer for many businesses is — not right now. An NFT strategy is not something you MUST have right now, but I believe it is something you will need someday.

Let’s talk through a use case→

Every business has fans or advocates of its product or service. Sure, the fans of Nike are a bit more passionate than the ones at Bob’s Auto Body Shop, but every business (assuming it is a good business) has the type of customers who will tell their friends about you. Now, imagine if you could give an NFT to your 100 best customers, let’s call them your superfans.

These superfans will be rewarded for being one of your top 100 customers. They could be rewarded with discounts, gifts, access to special events, unique memorability, or merchandise — the options go on and on. Now what’s super cool about NFTs is the word gets out that your business treats its top 100 customers really frickin’ well. That’s cool. Now other customers want in. The value of your NFT goes up, and if I’m one of those 100 superfans I can choose to now sell my NFT, make money, feel good about my investment, and you as the business get a cut of the sale price every time that NFT changes hands. Pretty sweet, huh?

If you transform your idea of what an NFT is (those are just jpegs, right?) into a membership pass for your 100 best customers things start to get interesting. And what business doesn’t want to find ways to not only reward but incentivize those top customers for spending more?

Fresh News

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